Toronto portrait photography
The most popular type of photography is, of course, people photography. This is simply because we like looking at other people.
We need to subconsciously identify with something in a photo before that picture can win our interest. We always identify with people.
A smart company will, as much as possible, use people in their corporate photography. For example, a product shot might be nice but a photo of someone using that product will be far more effective.
People photography for corporate marketing should include not only business portraits but also environmental and editorial portraits. An environmental portrait shows someone in their surroundings. An editorial portrait may also show that person doing something that appears to be unposed and spontaneous.
The best way for a company to convey trust, confidence and honesty is to have the subject look directly at the camera. A smile doesn't hurt either. This is the underlying concept behind business headshots.
But when the subject looks off-camera, the viewer is free to look around the picture and notice what else is happening. This is useful for subtly directing the viewer's attention through the photo or for creating a mood.
Having the subject do something, even something as simple as talking or gesturing, is used to convey a sense of capability and competence. This is why politicians love to be photographed talking and purposely gesturing.
Photographing an employee in a working environment, rather than in an office or photo studio, helps provide more information about that person and what they do. This also makes the person appear more capable and knowledgeable.
The point to this type of photography is that, compared to business headshots, editorial and environmental portraits have more human interest which means they get more reader attention. They also get published larger in the news media simply because of the human interest value. Editorial and environmental portraits make for the best public relations photography.
The only possible downside to editorial and environmental portraits is that they require more effort than a standard business portrait. A lot of planning is often needed to make a picture look casual and spontaneous.
Since the benefits of editorial and environmental portraits are so positive, with regard to reader attention, news media usage, and conveying a business message, it's well worth a company having such pictures on hand in their corporate library.