Corporate photographer in Toronto for business, commercial and advertising photography.
Like a tree falling in the forest, if your press release or other marketing information gets published but no one reads it, did you get your money's worth?
Editors know that a photo can increase readership of a story by up to 300%. Readership studies have always confirmed that the first thing a viewer notices on a page is a photograph. The last thing they read is the copy 1. If your release is published without a picture, it will be the last thing a reader might notice on the page.
A photograph is the entry point to a page and the invitation to read the article. Studies have proven that including a photo with the text will increase reader comprehension and interest in that story. The corollary to this is that readers feel more involved with a story when it's accompanied by a photo.
If you give your photos an editorial look, you can gain another 50% more readers. Viewers shun anything that looks like advertising 2. Today's photo-sophisticated and visually-oriented readers demand quality imagery.
A passing glance or an invitation to stare
Each day, busy editors can view hundreds of photos. With only a few seconds per image, do your pictures get a passing glance or do they demand attention? Does your photographer understand what it takes to produce editor-appealing photography?
Aim for the remarkable, not the routine
The average Canadian adult newspaper reader spends 46 minutes with a weekday daily paper 3. That averages to maybe 30 seconds per page. In the USA, readers average only 27 minutes with a weekday paper 4. Is your creative strong enough to stop readers and entice them into your story?
The odds are that your only contact with the reader is through the photograph and caption, assuming you made certain to include photos with your release. Your creative must echo your business message as if no text is available. Is your current photography capable of standing alone?
Readers want information. They enjoy a slice-of-life view with real people doing real things 2,5. Real life painted with the brush of human interest is exactly the picture that earns a closer look.
A good public relations or business photo should always contain some timely, real news mixed with human interest. Such a picture comes only from thinking photographer who cares about the working value of their work.
Experience counts
In today's economy, space on a newspaper page is very limited. With 24 years experience, including shooting for a daily paper and a wire service, we have learned how to tell the story with just one picture. Not just a good picture, but also the right picture.
Our photographs meet all current digital standards which will keep prepress folks happy. We embed full and proper IPTC information which will make editors happy 6,7.
Toronto or beyond, call us
Photography in Toronto and beyond, we are the logical choice. If needed, we can usually recommend quality photographers in many other cities in Canada. Just ask.
When you need the right images for tomorrow's newswire release or next week's media kit, call us. Press releases, marketing material or any business photography, make sure you ask for us.
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