Photo Retouching of Clothing

Photo retouching of business portraits isn’t just about the person’s face. Retouching can also fix clothing mishaps such as a crooked tie, a loose collar, wrinkled clothing, a missing button, an open zipper, a twisted pocket flap, etc.

Clothing mishaps aren’t a big deal in personal photos but they shouldn’t be ignored in a business headshot. If it looks like the person doesn’t care about their appearance, then how much do they care about their job?

Crooked ties are a common clothing mishap. It’s faster, easier and cheaper to straighten a tie before the photo is taken rather than relying on retouching.

A messy-looking business headshot raises questions about that person’s competency and trustworthiness.

Most human communication is nonverbal so we always look for visual clues: how the person dresses, their facial expression, their body language. Email is a form of nonverbal communication and we often use emojis to give visual clues about our tone of voice and emotion. There are no emojis in a photo so you need to emphasize visual clues such as proper choice of clothing, tidy appearance and good grooming.

Closing the buttons makes for a tidier appearance and the sweater opening is no longer a distraction.

You Are As You Appear

Your business appearance gives others an idea of your professionalism. Good grooming and a smart appearance means you’re more likely to be taken seriously. A well-dressed and well-groomed person is considered to be more confident. Someone who values their appearance is perceived to be conscientious and that their conscientiousness extends to their work. All of this will make you appear more professional and more competent which means you’re more likely to be trusted.

When the original photo was cropped, (the Before photo), it looked as if the woman wasn’t wearing a top under her jacket. Her employer asked that the neckline of her blouse be raised.

Recently a woman posted that she lost an executive job opportunity because she didn’t wear makeup for her interview. The interviewer told the woman that, despite her excellent qualifications, she didn’t put enough effort into her appearance.

The mistake wasn’t that the woman did not wear makeup. The mistake was that she thought the interview was about her. A job interview is like a business headshot and a business headshot actually is a job interview. An interview and a headshot are for the other party. You have to show what they need to see so they can trust you.

It’s not what you look like, it’s how you present yourself.

Photo retouching is used to repair, enhance and polish a business headshot so you can present your best self.

 

Retouching Business Portraits

If something doesn’t work as it’s supposed to, you might be able to fix it. But if it’s beyond repair then you’ll have to replace it. (US Library of Congress)

If your business photos don’t function properly, retouching might be able to fix them. Otherwise you’ll have to replace them with better quality images.

Business headshot photography has been part of my business for about 30 years. Over the years, I’ve learned that some companies understand the function of business headshots and some don’t.
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Contractually Obligated

Two tennis fans wait for the rain to stop during a Canadian Open tennis tournament in Toronto, 2017. All other spectators left their seats to find shelter inside the stadium. These two were prepared for a rainy day.

This is another view-from-my-office photo.

Yesterday I was exchanging e-mails with a photographer who shot a commercial job two months ago. The photography has been completed, the photos have been delivered, and the customer has paid. Two months ago. His customer is using the photos in transit ads. The photographer asked if he should now charge more for this usage.
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Getting Paid

If you don’t print your own money then you have to make money the old fashion way by having a job. But a job works only if you get paid. (National Film Board of Canada / Library and Archives Canada circa 1955-1956.)

There have been only three times when I had difficulty getting paid. All were in the mid-1980s when I was just starting out:

1)   My first corporate customer was a small pharmaceutical company. The company wanted the photos shot on transparency film because the images were for a slide presentation. I asked if they also wanted prints. No, they did not want prints, only slides. The job was done and the slides were delivered. The customer refused to pay because I did not deliver prints.
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Saving For The Future

This is another view-from-my-office photo from a Canadian Open men’s tennis tournament in Toronto, 2012.

How long should you save image files after they’ve been delivered to the customer?

A photographer should inform customers about their photo archiving policy. How long will you keep the photos? Can a customer depend on you, for years to come, to redeliver the photos? If you promise to archive photos but you lose them, can a customer sue you?
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Immediate Expensing and Income Tax

A Toronto police detective examines fingerprints using laser light. The photo was taken on opening day of the new Forensic Identification Services crime lab in Toronto, 25 October 1999.

This is another view-from-my-office photo.

Right now, most Canadian photographers will be doing their annual income tax. Some business expenses are not deducted in full but instead they are depreciated over time. Capital Cost Allowance (CCA) is used to depreciate the value of photo equipment, computers, and other business purchases that have continuing value.
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Cheap Is Not A Bargain

If you wear eyeglasses, this is how your business portrait should look. No reflections on the lenses, no greenish blotches from the anti-glare coating on the lenses, no lens refraction on the sides of the face, minimal shadows caused by the frames, both eyes fully visible, the whites of the eyes are white, good colour in both irises, and nice catchlights in both eyes.

Many professional photographers know how to achieve results like this and it isn’t difficult. If your business headshot with eyeglasses doesn’t look like this then your photographer failed.

A company this week asked to have its business headshots retouched. The photos were shot by a cheap photographer.
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