If your company is organizing or sponsoring a professional sports event then you know that you need photography. The photos can be used for your social media, press releases, event programs, annual report and to market next year’s event.
Look at the following pairs of photos. In each, one image was shot by an employee with a cellphone or a cheap camera and the other image was made by a professional photographer. Can you figure out which is which?
In each pair, which photo has more visual impact and will create more interest? Which is more likely to get published in newspapers, magazines and news web sites? Which gives a better impression of the event and the people involved? Which makes the event look more professional?
Half of the above photos were used on Twitter only. The other half were used on Twitter, on the event’s web site and in the sports event’s daily printed program. Half of the pictures will be used to promote next year’s event and to attract new corporate sponsors. Care to guess which half?
This is why you need a professional sports photographer to photograph your professional sports event. It will cost more than employees with cellphones but you get an experienced photographer with top-notch equipment and full editing know-how.
Better photography means better communication with your customers.