Earlier today, I received a panic phone call from a photographer here in Toronto. He had lost some pictures on a memory card and had no idea what to do. His corporate client needed same-day delivery, which he had promised.
This was the seventh time this year that a photographer has phoned or e-mailed asking for help to recover lost images.
Photographers, here’s the deal:
If you want to be a professional photographer, you must have recovery software. It’s not an option.
If you want to be a professional photographer, you must have recovery software. It’s not an option.
Data recovery software for memory cards has been available for +8 years. There’s absolutely no excuse for not having this business-saving and face-saving software.
If you ever bought a pro memory card from Sandisk or Lexar in the past 6 years or so, (and why wouldn’t you have done this?), it came with free recovery software. But note that recovery software has to be kept up-to-date to recognize new raw formats.
Pro-level recovery software is no longer free. But it’s a cheap US$29 from PhotoRescue, which is probably the industry standard.
Today, that $29 software saved an $800 job for a photographer. It also saved his reputation which is probably worth a lot more.
Tags: photo technique
