04
Dec 2009

Wearable Portfolio

Here’s the perfect gift for that photographer on your holiday list: a wearable photo portfolio.

Actually, this picture was taken from a clothing store’s web page of winter coats. I couldn’t find any site for the coat manufacturer (Firefly). If you look closely, you’ll see that the fabric of this snowboarding coat is printed with (what I assume to be) photographic images.

I don’t know how this fabric is made or how the photographs are imprinted, but is there another business opportunity here?

How many amateur photographers would love to wrap themselves in their pictures? It would be like a wearing a Flickr web page.

If lots of folks wore their photo jackets on the bus, in a store, at a bar or maybe even at work, people could point and tap on each other’s arms, shoulders, backs or stomachs and say, “What camera did you use for this one?” and “Oh, tell me about that one.” People could talk and interact with each other just like social networking but for real.

Don’t forget about professional photographers. Who needs a portfolio web site with Flash when you have a jacket with flash! Wear your art on your sleeve, and on your stomach and back.

What grandparent wouldn’t want a jacket covered with portraits of their grandkids? Grandma may not know how to use a computer but she’ll certainly download a lot of attention from the other envious grandmas at her knitting club.

Brides could wear their wedding pictures; businesses could have their employees wear public relations or marketing photos; journalists could wear news and sports stories; college students could wear pictures from last semester’s parties; and others could wear their vacation pictures or family portraits.

This may take a while to catch on, but once it does, we’ll be walking web pages. I’m calling it: “Web S, M, L, XL – the Wearable Web ™  ”.

The good news is that by then, all the coats will be free. But the bad news is, most of the coat will be covered in Google ads.

:–)

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