“We don’t hire you because of your beautiful, wonderful, terrific photographs,” says corporate communications director Greg Thompson. He goes on to explain that a company will hire a corporate photographer to be the “solution to their business problem.”
In a video interview by journalist Stanley Leary, Thompson offers some advice for photographers who are trying to transition from photojournalism to corporate photography.
“It’s about how you do the job, not the job you do.”
Video here on Vimeo.
Tags: business practices, corporate photography, freelancing
