A few things that don’t seem to make sense:
• If you order a $1.49 precooked and prepackaged hamburger at a fast-food joint, you have to pay before they give you the food.
But if you order a $75 steak dinner at a restaurant, you don’t have to pay until after the food has been cooked, served and eaten.
• Why do some amateur photographers spend many thousands of dollars buying top-of-the-line camera gear just to photograph things that a $500 camera could do equally as well?
And then, why do some professional photographers like to brag how they used a cell phone camera to shoot a multi-thousand dollar assignment?
• Why would a company spend about $47,000 to buy five full-page B+W ad spaces in a Toronto tabloid newspaper and then budget less than $500 for the photography for those ads?
Why not budget $25,000 for five half-page ads and then, say, $2,000 for the photography? Not only would this save the company thousands of dollars, but the better quality photography can earn the company more attention.
It’s not what you pay but what you get that’s important. Make sense?
Tags: value
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