Make Sense

A few things that don’t seem to make sense:

• If you order a $1.49 precooked and prepackaged hamburger at a fast-food joint, you have to pay before they give you the food.

But if you order an $85 steak dinner at a restaurant, you don’t have to pay until after the food has been cooked, served and eaten.

• Why do some amateur photographers spend many thousands of dollars buying top-of-the-line camera gear just to photograph things that a $400 camera could do equally as well?

• Why do some professional photographers like to brag how they used a cheap toy camera to shoot a multi-thousand-dollar assignment?

• Why would a company spend about $47,000 to buy five full-page B+W ads in a Toronto tabloid newspaper and then budget less than $500 for the photography for those ads?

Why not budget $25,000 for five half-page ads and then budget, say, $2,500 for the photography? Not only would this save the company thousands of dollars but the better quality photography will earn the company more attention.