Everyone


6
Mar 2012

Fauxtographer

Should a professional photographer be featured on national TV, one might think the publicity would boost that photographer’s business. Well, not in this case.

In 2009, the BBC ran a news story about a commercial photographer and his business practices, or should we say, his lack of business practices.

This publicity caused the “fauxtographer” to take down his site and disappear. Such scammers make all professional photographers look bad. Good riddance.

Now in 2012, it appears the same UK conman is back to his old tricks again.

I’m not sure how photography customers can protect themselves against such scams. The Internet makes it easy for anyone to pretend to be anybody they want to be.

Previously in another post, I briefly mentioned a Toronto commercial photographer who promotes himself by using free stock pictures shot by other photographers. In any type of business, misleading customers is not only bad form, it may also be outright illegal.

When I worked at a Toronto daily newspaper, a photojournalism student hired for the summer used other photographers’ tear sheets in his portfolio. The student just cut off the credit lines. He was fired.

In the 1990s, there was a call to licence all professional photographers in Canada to help protect consumers. It would have applied to retail, editorial, commercial and corporate photographers. The proposed licensing would have been optional and non-licensed photographers could’ve still practiced. For better or worse, the licensing system never got off the ground.

“Buyer beware” is still the rule as professional photography in Canada is unlicensed and unregulated.

 




18
Jan 2012

Drink Up

In the About page on this blog, I mentioned some of the ways my pictures have been used. I jokingly added that my photos have never appeared on a coffee mug or mouse pad. Well, one of those has changed.

Often, a company has an employee lunchroom, staff lounge or a similar area in the workplace. A not uncommon problem is that some employees leave behind dirty cups or other types of mess on a table or in the sink.

Enter behavioural psychology.

As a fun experiment, a small Toronto office has given each of its employees a free coffee mug with one of their business portrait outtakes on it.

The plan is that since each person now has their own coffee mug with their face on it, they’ll be motivated to clean up after themselves and won’t leave behind a dirty cup. However, should an employee leave a mess, since their face is on the mug, everyone in the office will immediately know who the culprit is.

The employees may think they got a free coffee mug but they really got entered into a science experiment.

 




3
Jan 2012

Work only half a day per year

A year ago, I wrote a post about a Canadian Centre for Policy Alternatives (CCPA) survey which showed that Canada’s top CEOs earned the equivalent of the average annual Canadian income by 2:30 PM on January 3rd, (based on 2009 numbers).

The CCPA released this year’s survey results (based on 2010 numbers). Canada’s top CEOs now earn the equivalent of the average annual Canadian income even sooner.

The Canadian Centre for Policy Alternatives’ annual look at CEO compensation reveals that by 12:00 noon on January 3rd, the first official working day of the year, Canada’s Elite 100 CEOs (the 100 highest paid CEOs of companies listed in the TSX Index) will have already pocketed $44,366. It takes the Average Joe an entire year, working full-time, to earn that same amount.

This represents a 27% pay increase from the previous year. The average Canadian received a 1.1% increase.

The CCPA has a depressing pay clock here.

 

 




23
Dec 2011

Christmas Wish List

Dear Santa,

Here’s my list for this Christmas. Please read it carefully so you don’t mix it up like you did last year:

• Less stress and more success.
• More spare time and less spare tire.
• Less grey hair and more grey matter.
• Big bank account and small credit card bills.
• Pay rates go up and camera prices go down.
• An idle vacation and a busy vocation.
• Large photo budgets and small copyright demands.
• Faster computer and slower deadlines.

I’ll be leaving some gluten-free, sugar-free, fat-free, nut-free, taste-free cookies on the front table along with a glass of soy milk. If things go well this year, I’m sure we’ll see the return of the frosted double fudge chocolate chip brownies and the grande caffé mocha with extra whipped cream.

 




21
Dec 2011

Title Role

While looking through LinkedIn, it’s interesting to see how self-employed people describe themselves. While corporate employees are often given a title by the company they work for, self-employed folks can make up any title they want.

It’s a safe bet that anyone who declares themselves to be an “expert”, “evangelist”, “guru”, “life coach” or even “ambassador”, probably isn’t.

The words “analyst”, “strategist” and “specialist” could likely be replaced by “clerk” or “office worker”.

What exactly do the titles “innovator” and “visionary” mean? One might wonder if “self-employed” is somehow related to “self-important”.

There’s a difference between blowing your own horn and blowing hot air. We all know that any business that uses words such as “best”, “honest”, “qualified” or “high quality” in its slogan is probably fooling only themselves.

Perhaps commercial photographers and corporate photographers should use a title such as:

Visual Communications Strategist

Chief Imaging Officer

Visual Opportunity Research Analyst

Pixel Control Specialist

Visual Innovator

Photon Optimization Engineer

Digital Light Technician

Optical Solutions Developer

Creative Communications Visionary

Principal Visualization Wizard

Titles are used to create certain expectation. But the only title that matters is the one that a customer gives to the business.

For a self-employed photographer, this title will ideally be along the lines of, “Wow, what a great photographer you are!”

Self-invented titles are just words on a business card. But earned titles are memorable, especially to the customer.

 




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