Commercial Photo Retouching
Commercial photography not only includes advertising images but also any photo used to market a business, product or service. Commercial photos are used on websites, social media, billboards, point of purchase displays, packaging, and in newspapers, magazines and books.
Photo retouching ensures that commercial images don't have any flaws or blemishes that can detract from the message of those images. Polished images make the product appear more appealing, the service more interesting, or the company more credible. Well-finished images convey a sense of professionalism which helps build trust with the customer.
There is no artificially-intelligent software that can do this type of retouching. This is an example of old-fashioned manual retouching techniques coupled with human intelligence.
Our brains are hardwired to prefer visual information because it’s quicker to process and crucial for our survival. In fact, half of our brain is active for processing vision.
This natural inclination leads people to seek out visual content first, as it provides information with minimal effort. If you’re not leveraging photos effectively, you risk losing the attention of potential customers.
Photo retouching can be used to change the mood of a photo or to style an image to match the look of an organization's upcoming marketing project.
Nearly every photo intended for commercial, business, or professional use can benefit from some level of editing or retouching.
Well-finished images not only reproduce better but also capture more viewer attention. Increased attention translates to greater interest, making potential customers more receptive to your message. In contrast, amateur-looking photos can drive customers away.
Location photography often uses only the existing light. But this can be unpredictable. Retouching can help with the light and elevate the story you're trying to tell.
There are ways of photographing eyeglasses without getting reflections. But if a photographer fails to do this, then retouching can often save the photo. Retouching can also fix a crooked tie, wrinkled clothing, and, of course, skin texture and tone.
Retouching is used to clean up a photo, bring out details, and enhance the colour.
Retouching means that details can often be changed after the shoot is over.
A photo may look okay but okay may not be good enough. Retouching can polish and fine-tune a photo to look its best.
Most product photos need editing to clean up the item and ensure that it looks good.
One more thing
If a photo absolutely has to fit into a specific layout then it may be possible to bend, twist, push, pull, and cajole the photo into that design. In this case, it was decided that a horizontal photo had to magically become a tall vertical with lots of empty blue sky to the top-right.
Commercial photos should be as flawless as possible to effectively sell your product or service, or to convey your story. Flaws are blemishes and distractions that take attention away from your offering. Retouching makes both your photos and your business look better.
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Polish your photos, amplify your story.