For Customers

Fixing the Payfirma for WooCommerce Plugin

This post is only for those who use WooCommerce as their eCommerce platform and Payfirma as their credit card processor. This means that 99.9999% of you can stop reading right now.

The Payfirma plugin (currently version 2.6) for WooCommerce isn’t fully compatible with WooCommerce 3.x and Payfirma has said it has no plans to update it. So if you’re tired of the plugin generating a ton of php errors, here’s the solution that will take just a couple minutes of your time.

In the Payfirma_Woo_Gateway plugin, go to class > class.payfirma.php and scroll down to about line 508. Look for the block of code that reads:
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Reach for the Top

A job search engine company published its annual list of top Canadian employers. A printed version was inserted in today’s The Globe and Mail newspaper.

Not all of the selected top employers were profiled in the (online and printed) magazine. But by some strange coincidence, every company that was profiled just happened to have a paid ad in the publication.

If you flip through the magazine, you can tell which companies hired professional photographers and which decided to go with, uh, “other” photographers.

You will notice an awful lot of group pictures showing people doing nothing but standing or sitting around. There are also a number of photos that most professional photographers would’ve deleted. To be fair, there is one good group photo and several other acceptable images.
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Selfie Science

A scientific study released a few days ago confirmed what every portrait photographer has known forever:

If you take a picture of someone from very close up, it will distort their facial features.

This fact is not well known by people who take selfies which, apparently, is the number one cause of distorted faces. Some of these folks are going to plastic surgeons and requesting surgery to correct their distorted facial appearance.

Boris Paskhover, an assistant professor at Rutgers New Jersey Medical School’s Department of Otolaryngology who specializes in facial plastic and reconstructive surgery, frequently was shown selfies as examples of why patients were requesting surgery to make their noses smaller.

Researchers have named this horrible disfiguring issue as . . . wait for it . . . “The Selfie Effect.”

Dr. Boris Paskhover worked with the computer science department at Stanford University to develop a mathematical model to explain why noses look bigger when photographed close up.

Their mathematical model determined that most selfies are shot from a distances of about 12 inches. This short distance makes a nose look 30% wider. But, and here’s modern science in action, if a photo is shot from at least five feet away then the nose will look normal.

Researchers concluded that selfies are a public health issue. So please, for the sake of your health, hire a professional portrait photographer for your business headshots and other important portraits. Your nose will thank you.

 

Working With A Photographer

US author Seth Godin recently wrote a post titled Working with a designer (four paths). Since my web site is about business photography, I will steal adapt Godin’s post:

 

Working with a photographer (four paths)

All of us want to look good online, need some web site photos and maybe even a portrait of ourselves. More and more individuals and companies are learning that they need to hire a professional photographer.

It comes down to doing your homework. Be clear with yourself before you spend a nickel or a minute with a photographer. This difficult internal conversation will save you endless frustration and heartache later.

Here are four postures to consider when working with a good photographer:
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Get A Head Of Yourself

What’s the number one way to boost your professional presence?

Get a good business headshot.

This proven piece of advice was recently repeated in The Globe and Mail’s career advice section:

Chris Brown, director of talent solutions for LinkedIn Canada, says numbers prove the value of tidy headshots – profiles with images get 20 times more views. Conversely, profile photos with distant shots, cartoon avatars, and photos with pets may decimate your chances of attracting a potential employer.

The same has been said about the business headshots on a company’s About Us or Contact Us page.

How do you choose a good business portrait photographer? Look at the photographer’s own portrait. If their business headshot is missing or is poorly done then you immediately know that’s the wrong photographer. You need a photographer who understands the importance of a business portrait.

 

Public Relations Photography

This past weekend’s Globe and Mail newspaper, like many of its weekday editions, had several half-page and full-page advertisements that weren’t directly selling anything:

Who would spend up to $75,000 for a full-page ad (link to PDF) that’s not a hard-sell ad?

Universities, colleges and various non-profit organizations.

Why do they do this?
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