business photography

Group Photos Need Posing Not Retouching

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Experienced photographers know that group photos can benefit from having “density.” Posing your subjects in a wide line is the opposite of density. Group photos generally don’t attract much viewer interest unless the shape of the group is dynamic. A single-file lineup has no dynamic.

Business group photos can be surprisingly difficult to pose. You want each person to look professional and approachable, and the group itself should feel natural and cohesive. What you don’t want is a photo that looks like a police lineup or a sports team portrait where everyone has the same pose.
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Retouching Your Business Headshot

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Retouching can correct technical flaws, remove distractions, and polish your business portrait to create a professional look. Having a polished headshot shows that you pay attention to detail and care about how you present yourself.

A properly retouched business headshot creates a strong first impression, and signals confidence and competence. A professional-looking photo not only attracts more views but can also boost your own confidence.

Before imageAfter image

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Business Attitudes Toward Photos

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1.   We know our website photos are lousy, but we don’t care.
 
These businesses view website photos as a necessary evil. Image quality doesn’t matter to them because photos are used only to fill empty space on website pages.

2.   We don’t know our photos are low quality.
 
These businesses use photos taken by employees or other amateurs. They think all images are essentially the same because they don’t understand how to use photography.

3.   Our photos are technically perfect, but they still fall short.
 
This is especially common with business headshots, where the lighting may be ideal, but the pose or facial expression doesn’t convey the right message. The reason is always that the company hired a low-priced photographer because cheaper is seen as better. Inexperienced photographers don’t understand the true function of business photography.

4.   We know when our photos are weak and we make an effort to fix them.
 
These businesses recognize the importance of brand image and understand that photos are a key communication tool. They make an effort to reshoot or retouch images when necessary in order to maintain their brand reputation.

 

Which one best describes your business?

 

Business Photography of Yesteryear

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The need for business photography, commercial photography and advertising photography has existed almost as long as photography itself.

 

An advertisement for the McLaughlin Carriage Company of Oshawa, Ontario, circa 1907. Early advertising used drawings, photo engravings or photo etchings. (Library and Archives Canada)

Early advertising illustrations for newspapers, billboards and posters were created from drawings, photo engravings or photo etchings. The first use of halftones to reproduce a continuous tone photograph was in 1869 in Canada but it took several decades before it became common practice.

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Keeping Up With The Times

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September is the start of a new school year and every student will be getting new school portraits done. When is your company planning to get new pictures?

Every business needs to refresh the photos on their web site. Refreshing your web site shows that your company is still alive and it keeps customers interested. It also helps your site rank higher in web searches.

The second most popular search engine after Google is Google Images. This image search engine is used more than all other search engines combined excluding Google itself.

This means that people using Google Images are searching visually (because we process pictures much faster than text) and they will click on the best looking or most interesting pictures. Stock pictures are rarely interesting because stock pictures look like stock pictures. Of course, having no pictures means you’re invisible.
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Composition Wise and Whys

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There are many online photography tutorials offering technical tips and advice. Much of this information is simplistic and superficial.

For example, when doing a portrait, they’ll tell you not to have harsh shadows on the subject’s face. The problem with information like this is that it isn’t scalable. It’s more beneficial to have information that you can use in any type of photography no matter what your subject matter.

Why do people look at pictures and how do they look at pictures? If you can answer these two questions then you can scale this information across any type of photography.

This post is long but the concepts are simple. Spoiler alert: this isn’t really about photography but rather it’s about human nature and how we perceive things around us.
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