We all know that retouched portraits are everywhere: most advertising, fashion magazines, entertainment magazines, billboards, Instagram, LinkedIn profiles, and many business headshots. Sometimes the retouching is very subtle and sometimes not. We may criticize the retouching of portraits, but research shows that we’re still drawn to them. Why?
The answer lies in the neuroscience of beauty. The combination of psychology, biology, and visual perception reveals just how deeply our brains are wired to respond to certain aesthetic cues.
Symmetry and Balance
You can notice the obvious edits to this portrait: smoothing the sweater, removing eyeglass reflections, adjusting skin colour, and changing the background. Also, the person’s jaw and one ear were subtly reshaped to add more symmetry, the glasses were straightened because they were too close to one eye and also to add more symmetry, and one eye and eyebrow were shifted up to add balance with the other eye and eyebrow.
Even with all this retouching, the person’s appearance is not perfect, and that’s intentional.
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