For Photographers

Pickles, Cookies, and Photo Editing

Why do people living near an airport say they no longer hear the planes flying overhead?

Why don’t people working in a sodium-vapour-lit factory notice the orange-coloured lighting?

Have you noticed that if you always eat the same flavour of ice cream, you enjoy it less?

Why aren’t garbage collectors bothered by the smell?

This psychological effect is called habituation. It happens because your senses naturally adapt to what’s around you.

Photo Editing

When you spend a long period of time editing photos, habituation means your eyes will start to adapt to the images in front of you. You’ll lose your point of reference for editing. For example: you can’t tell if skin tones are too warm or too cold; incorrect white balance will start to look okay; you can’t tell if an adjustment is making the image better or worse.

This is why, when doing large editing jobs, I’ll make one pass at editing the images, and then leave the pictures for a day before going back to complete the work. I edit photos about 80% of the way, and then finish them another day with fresh eyes.

After a long day of shooting business headshots, if time permits, I’ll make the proof selections on the following day. I find the extra day allows me to view the raw images more objectively. A long day of shooting can really tire your eyes and dull your editing judgment.

Pickles and Cookies

Near where I lived, there was a Dad’s cookie factory located directly across the street from a Bick’s Pickle factory. When driving through the area, depending on wind direction, you could smell either the sweet scent of cookies or the odour of pickles. Some days, you could smell both at the same time ;-)

Having spoken with some of the employees at each company, the workers said they didn’t notice any smells inside their own factory. I thought this was probably good for the pickle people but not so much for the cookie makers.

 

Value Is A Two-way Street

Over the past month, I lost photo jobs to photographers who quoted:

1) $1,200 for a two-day shoot in two cities 100 km apart, including 22 business portraits, 11 environmental portraits, and up to 66 finished images delivered.

2) $1,500 to photograph a four-day business conference.

3) A photographer, self-described on his website as the “best professional headshot photographer in Toronto,” who quoted $3,000 for 120 business headshots. That’s just $25 per headshot.

Whenever a customer declines your quote, ask what the winning photographer charged. Some won’t share that information, but they might if you explain that you’re simply trying to understand where your pricing fits in the market.

Was I disappointed to lose these jobs? Of course.

Was I upset? No.

What I can’t figure out is how these photographers make money.
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Canada’s Anti-Spam Law

Canada’s Anti-Spam Law was introduced back in 2014 and it came with a three-year phase-in period. How times flies. That three-year period ends in a few days on July 1, 2017.

Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences?

– Canada’s Anti-Spam Law

Up until now, a business could continue sending commercial electronic messages to potential and current customers as it was assumed that you may have had implied consent. But starting July 1, you need express consent.

If you market your photography business through e-mail, text messages or social media, pay attention.

 

Give Yourself A Hand

Ontario’s minimum wage will rise 31.6% from today’s $11.40/hour on January 1, 2019. How much of a raise are you going to give yourself?

The average, full-time, hourly-paid, Canadian employee makes $58,136/year, assuming a 40-hour week.

You should be earning the same $58,000 if you consider yourself average, *plus* enough to cover your overhead expenses. For example, if your annual overhead is $25,000, then you need to earn about $83,000 per year.

Using the same example as above, if you do 100 jobs per year, then your average invoice should be at least $830 plus expenses. If you do 50 jobs per year, then your average invoice should be at least $1,660 plus job expenses. I said “at least” because (a) your fee should be based on the value of your work and not on time or a flat rate, and (b) employees get paid benefits and you don’t.
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Photoshop Plugins and Mac OS 10.11/10.12

I updated a Mac computer from OS 10.10 to 10.11. Yes, 1-1/2 years behind the times. The reason for the update is because some new applications now require OS 10.11. But all Topaz and Nik (Google) plugins for Photoshop starting acting up after the update.

The reason why these plugins were acting weirdly is because Mac’s newer operating systems, starting with OS 10.11, have Apple’s System Integrity Protection (SIP). This security feature does what its name says by not allowing non-Apple files in certain directories.
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May The Photos Be With You

In Canada, the month of May is National Hamburger Month, National Salad Month, National Vinegar Month and National Motorcycle Awareness Month. More than a dozen other causes also use May as their national awareness month.

Perhaps most important ;-) is that May is National Photography Month in Canada and several other countries, too. May is also Vision Health Month and National Smile Month (in the UK). Coincidence?

The purpose of National Photography Month is to encourage people to think about photography and how important it is to them. Can you imagine your life without photography?

There are a few things you can do to boost your photo awareness this month (and every other month, too):
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