For Photographers

Still Life and Portraits

Still life photography is making pictures of inanimate subjects. Portrait photography is the opposite; it’s about making pictures of animated subjects. Yet the photo techniques of the two are the same.

What separates still life photography from portrait photography is that the former is still while the latter should have (e)motion.

A still life is about the photograph but a portrait is about the subject.

In a still life, the photographer is visibly important. But in a portrait, the photographer should be invisible.

It took me a long time to understand this.

 

The Death of Customer Relationships

Most larger companies outsource their customer service to the Internet. Got a question or problem? Use the online user forum, online help pages, online chat or search the company web site and hope you find something. The customer is pretty much forced to self-serve, self-diagnose and self-fix their problem.

This reliance on the Internet allows companies to cut costs. But outsourcing to the lowest bidder, in this case the Internet, pushes customers away. It kills personal interaction and eliminates customer relationships.

No customer relationship => no customer loyalty => no business.

Customer satisfaction is worthless. Customer loyalty is priceless.

Jeffrey Gitomer

Continue reading →

Photographer or psychologist

A portrait photographer’s primary job is to make their subject feel good about themselves. Sure, you also have to do flattering photos. But if the subject doesn’t feel confident about themselves, they won’t like the photo results.

Why wouldn’t they like the finished pictures? They might think their nose is too big, their jaw is crooked, their eyes uneven, their hair not right, their smile not good enough, or any of a hundred other things.

People don’t see themselves the same way as other people do. This is partly due to lateralization of emotion: a photograph shows the real us and not the reversed mirror reflection that we’re used to.

It’s also due to expectation and hope. We expect to look as young as we feel. We hope to look like a movie star. We expect to look better than average. We hope no one can see our flaws.
Continue reading →

Portraits and self-esteem

It’s long been known that portraits boost the self-esteem of children. Family portraits are the most effective but sports and school portraits also help. These portraits have to be on display in the home and not left on computer hard drives or hidden away in drawers.

If you have young children, including adolescents, be sure to get many portraits done throughout their early years. Formal family portraits, sports portraits, school portraits and casual portraits. It’s important.

And it’s not just for children. I’ve seen the positive effects that good portraits have had on girls in their late teens and early twenties. I’ve also seen what can happen with older women.
Continue reading →

Pushing and pulling

If finding new customers was easy, a lot of ad agencies, marketing companies and public relations agencies would be out of business.

For corporate photographers, there’s only one true way to get customers and it’s simple: be trustworthy.

Of course, people won’t trust a business they’ve never seen or heard about. So you must be visible before you can build trust.

To be visible to your potential customers, you can either push yourself in front of them or you can try to pull them to you.

“Push marketing” means you send information to your potential customers. For example, you might send postcards, newsletters or portfolio pieces to photo editors and creative directors. This is a targeted approach since you choose who gets your marketing. Other types of push marketing such as newspaper, magazine and website ads can be less targeted.
Continue reading →

Don’t phone it in

Why not give a customer a price over the phone?

If a photographer simply tells a potential customer, “The price for your photography project will be $4,000,” then the customer may be left wondering about things like:

Does that include expenses and sales tax?

Does that price include post-processing?

When and how do we have to pay?

Exactly what are we getting for our money?

After we pay, we own the pictures, right?

Continue reading →

PhoDography

Can your dog do this:

Edit: Sorry, the funny video of a dog taking pictures in a studio is no longer available.

 

If your dog can’t afford its own photo studio or perhaps your dog is more of a street photographer then:

 

css.php