The business of photography and retouching
Media accreditation information for the upcoming 2012 World Football Challenge was sent out a few days ago. In this case, “football” means soccer.
One of the rules stated: “Media who are approved for credentials should not wear apparel supporting any of the competing teams.”
Normally one would assume that this rule is so obvious, it need not be said. But the fact that this professional sports event had to actually mention a dress code means a problem exists.
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Here are some resources for learning to price commercial photography. But I’m not vouching for any of these. A photographer would be foolish to base their business practices on numbers from someone else’s web site. Use these for informational purposes and to help understand the underlying principles.
— The News Photographers Association of Canada Cost of Doing Business Calculator (CODB) is a good place to start. You may be surprised at your CODB.
— The Canadian Association of Professional Image Creators has a PDF listing suggested minimum usage fees (i.e. licensing fees only). Main page > Useful Resources > Resources > Reproduction Fee Schedule. The site has other useful information.
The photo assignment has been completed and the finished pictures and invoice have been sent to the customer. But the customer’s plans have changed and they now want to reduce the usage or even cancel it altogether.
Should you, the photographer, reduce the original license fee and send a new invoice?
Perhaps the customer originally requested a five-year license but their plans changed and now they want only a one-year license. Maybe the customer initially wanted a license for sales brochures and web use but now they’ve decided to go web only.
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In the previous post, it was mentioned that some professional photographers will list their creative fee and licensing fee separately while others will combine the two fees into one number. Which method is better?
Combining the two fees:
• Some customers find a single fee easier to understand.
• The client doesn’t know how much each fee contributes to the total. This allows the photographer more wiggle room if they have to negotiate the creative or licensing fees.
• The client doesn’t know how much each fee contributes to the total. The photographer can benefit when relicensing the picture since the client doesn’t know what the original license fee was.
For Canadian professional photographers (and other business owners), the federal government has published a brief GST/HST guide and a sales tax calculator. The calculator is titled “GST/HST calculator” but the results will also show provincial tax.
Current (2012) sales tax rates (these may change):
British Columbia: 5% GST and 7% PST
Alberta: 5% GST and 0% PST
Saskatchewan: 5% GST and 6% PST
Manitoba: 5% GST and 8% PST
Ontario: 13% HST
Quebec: 5% GST and 9.975% QST
New Brunswick: 15% HST
Nova Scotia: 15% HST
Prince Edward Island: 15% HST
Newfoundland and Labrador: 15% HST
Yukon: 5% GST and 0% PST
Northwest Territories: 5% GST and 0% PST
Nunavut: 5% GST and 0% PST
In British Columbia, Saskatchewan, Manitoba and Quebec, the provinces which have both GST and a provincial sales tax, each tax is charged on the retail price only (i.e. there’s no tax on the other tax).
Please check the date of this article because the information in this post may become out of date. Tax regulations, sales tax rules, copyright laws, and other laws can change from time to time. Always check with proper government sources for up-to-date information.
The Associated Press (AP) is launching its new entertainment picture agency.
Just what the world needs, another picture agency cranking out more of the same, commodity, entertainment photos and producing even more celebrity worship. (Yes, I sometimes shoot the same entertainment pictures and I plead guilty as charged.)
The advantage of taking pictures of the famous is that they get published.
– US Photographer Elliott Erwitt
But that’s not the fun part.
AP is using the name “Invision Agency”.
Dictionaries define invision as: want of vision, without the power of seeing, lack of vision. It’s also a synonym for blindness. The word invision is related to the word invisible but it’s obsolete in the English language.
Did AP really mean to use the word envision?
After searching through twenty-four Toronto photographers’ web sites yesterday, trying to help a customer find a suitable photographer, I gave up. The customer needed some fashion-style photography which I don’t do.
One photographer’s web site stated, “I specialize in fashion, beauty, weddings, portraits, children, maternity, glamour, food, product, catalog, commercial, editorial, landscape and pet photography.” Wow! Everything but the proverbial kitchen sink.
Another photographer said he was “based in Toronto, Vancouver, Montreal, New York, Chicago, Los Angeles, Miami, London, Paris, Rome and Sydney.” Jeez, talk about covering all your bases!
The slideshows on one site contained 89, 112 and 172 pictures. Who has the time to click through that many photos?
One site required the viewer to click through four splash screens before getting to the actual content. A few Flash-based sites barely functioned. One site popped open a new window for every photo. Several sites had unreadable text. And yes, a couple of sites had music playing.
One photographer wrote, “I am a very busy photographer but I have decided to accept bookings for 2012.” Gee, how considerate of that photographer!
From time to time, photographers should pretend to be a customer searching for a professional photographer. See what customers have to put up with while tediously searching through endless photographer web sites. Then use this information to improve their own site.
