1. We know our website photos are lousy, but we don’t care.
These businesses view website photos as a necessary evil. Image quality doesn’t matter to them because photos are used only to fill empty space on website pages.
2. We don’t know our photos are low quality.
These businesses use photos taken by employees or other amateurs. They think all images are essentially the same because they don’t understand how to use photography.
3. Our photos are technically perfect, but they still fall short.
This is especially common with business headshots, where the lighting may be ideal, but the pose or facial expression doesn’t convey the right message. The reason is always that the company hired a low-priced photographer because cheaper is seen as better. Inexperienced photographers don’t understand the true function of business photography.
4. We know when our photos are weak and we make an effort to fix them.
These businesses recognize the importance of brand image and understand that photos are a key communication tool. They make an effort to reshoot or retouch images when necessary in order to maintain their brand reputation.
Which one best describes your business?
