Cost Of Progress

Between 2001 and 2010, I bought six Nikon SLR digital cameras: two D1X’s, two D2X’s, one D3 and one D700. Total cost for these cameras was about $30,300 plus about $3,000 for memory cards, $480 for card readers and many thousands more ($21,000 to $26,000) for computers and software.

For comparison, from 1991 to 2000, I bought six Nikon SLR film cameras: two F4E’s, one F90X, two F5’s and one F100. Total cost for these was about $14,000 and no memory cards, no card readers, no computers and no software.

Yes, digital cameras are fantastic and the technical quality of digital photography is far better than that of film.

Although the equipment cost of running a photo business is at least triple that from ten years ago, (not to mention all the other expenses), fees paid by editorial publications have gone down and the rights-grabbing has gone up.

Interesting blog article by Paul Melcher on this topic.

 

More Useless Media Handouts

The view of the Dalai Lama from the photo position. You may notice that this position is far, far away from the stage.

The Dalai Lama’s Toronto visit has come and gone. Some of his events were open to the media and some were closed to the media but open to the public and their cameras. Some closed events weren’t really closed; organizers just forgot to include them in the media itinerary.

The organizers released almost five dozen handout pictures all at once, covering all three days of the visit, at 11 PM on Sunday, the last day of the visit.
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The Four-letter F-word

Search for the most powerful words used in marketing and the most cited word is the four-letter F-word, Free. The word Free gets customer attention but is it really effective in making sales?

The F-word is so overused these days, that we almost automatically tune it out. We know nothing is really free, there’s always a catch. Free will get attention, but it’s never taken seriously.

It’s important for a business to remember that your customers are not looking for Free. Rather, they’re looking for good value for their money.
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Another Public Relations Failure

Canadian company Communitech today launched its Communitech Hub in Kitchener, Ontario. From its press release:

The Hub . . . is now home to start-up companies, small-medium enterprises, and global multi-nationals all aiming to accelerate the pace of development of new ideas and products in the digital media sector.

…leading-edge facility…

…will help launch more made-in-Ontario companies…

…state-of-the-art facility for digital innovation…

…the commercialization of innovation in Waterloo Region…

…dedicated to establishing Canada as a world leader in Digital Media…

Sounds good so far.

So how does this company promote the opening of its new, multi-multi-million dollar, state-of-the-art facility dedicated to Canadian innovation in digital media?
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Champagne And Cameras

It’s all fun and games until someone loses an eye. After clinching a playoff spot yesterday, the New York Yankees celebrated in their dressing room with beer and champagne.

Notice that all the Yankees are wearing eye protection. If you look in the background, you can see plastic sheets covering the players’ lockers. Everyone and everything is protected.
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What Photographers Need You To Know

Here’s some information that photographers need you to know (in no particular order):

• If we don’t respond right away, we’re likely on a shoot and focused on the job at hand. Leave a message and we’ll get back to you as soon as we can.

• We don’t give ballpark quotes or off-the-top-of-the-head prices. A proper estimate takes time because we have to plan every step. You get everything in writing which means no surprises.

• Our pricing reflects experience, time, overhead, and image value. And like every business, we aim to be profitable.

• A simple picture doesn’t necessarily mean easy or cheap.
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!,.? – “…” [ (;) ]

Yes, you guessed it. Today, Friday September 24 is National Punctuation Day in the USA. Someday, maybe Canada will realize the importance of punctuation and adopt this as a new national holiday.

Here are some official tips on how to celebrate.

 

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