The business of photography and retouching
(With apologies to Charles Dickens)
It was the best of houses, it was the worst of houses, it was the age of beauty, it was the age of squalor, it was the epoch of style, it was the epoch of simplicity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of disrepair . . .
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Everyone has heard the saying that a picture is worth a thousand words. According to a real estate study, a (professional) picture is worth at least a thousand dollars.
A 2010 Wall Street Journal article cited a study done by a Seattle brokerage house which showed that professional photography increases the sale price of a home by anywhere from $934 to $116,000.
The reason for this is simple:
Better quality photography => more attention => more customers => more money.
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Corporate photographers and commercial photographers often produce pictures of buildings, factories and retail locations.
Customers will sometimes request the digital removal of objects such as poles, road signs, overhead wires, fire hydrants, bus stops, etc., from exterior photos.
What’s funny about such requests is the customer assumes that once an object is erased, whatever was behind that object will automatically become visible. But as every photographer knows, when something is digitally removed from a photo, it just leaves a blank spot in the picture.
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