social media

The Value Of Press Releases

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The Oriella PR Network released its 2011 Digital Journalism Study. This annual survey looks at the impact of digital media on journalism and how journalists use social media.

A key finding of this survey is that 62% of journalists depend on press releases and media handouts for story ideas. Press releases are the first stop for journalists looking for information. Press releases are viewed as more valuable and more trustworthy than blogs, Facebook, Twitter and other social media.
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Paid Placements

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When photography is licensed for editorial use, public relations, or certain other uses, there will often be a licensing clause that states that the picture(s) may not be used for “paid placements.” A few folks have asked what this means.

“Paid placement” is simply any use that requires the company to pay a fee to have the photo(s) published. Paid placement includes, but is not limited to, advertising.

One could argue that all business communication is a form of advertising. But let’s look at three general types of photography usage.
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