view from the office

Pragmatic Photography

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Pragmatic: relating to matters of fact or practical affairs often to the exclusion of intellectual or artistic matters. Practical as opposed to idealistic.

Acrobats have to be pragmatic. They may have planned for some fancy manoeuvres but it’s much more important to get the job done and not fall or drop anything.

Left: Gary Borstelmann, aka Gary Sladek, aka the Amazing Sladek, performs at an NBA All-Star game in Toronto, 2016.

Right: Rong Niu, aka Krystal Niu, aka Red Panda, performs at an NBA All-Star game in Toronto, 2016.

This is another view-from-my-office photo.

A pragmatic photographer is more concerned with getting the job done rather than making an artistic statement.

Many people who take pictures with their cellphone camera are pragmatic photographers. They want a photo without any fuss and without much thought.
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Reselling Editorial Photos

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This is another view-from-my-office photo.

The Toronto Raptors mascot was born 27 years ago on November 3, 1995. He wears jersey number 95.

Ryan Bonne, the guy inside the costume, got the job with the Raptors just a few months after graduating from university in 1995. You won’t be surprised that he majored in theatre with a minor in sports studies.

It’s not uncommon for the subject of an editorial photo to ask the photographer for a copy of the picture that was published. Usually the person just wants a souvenir photo of themselves.

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Yellow Brick Road Photography

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Queen Elizabeth II watches the 151st running of The Queen’s Plate horse race in Toronto, Canada, 04 July 2010. With the passing of the Queen and the accession of Prince Charles to the throne, the race will become The King’s Plate.

This is another view-from-my-office photo.

Most photography web sites are about equipment. I’m referring to photography web sites not photographer web sites. Such photography sites write about gear because it’s quick and easy.

There are some web sites that offer photography advice and instruction. But these “nuts and bolts” sites are superficial and intended for beginners. Quick bites of junk food. Tastes good for the few minutes you’re consuming it.

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Perfect Business Headshot is worth $1,000

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Nineteen-year-old US tennis player Serena Williams holds her Jack Russell terrier named ‘Jackie’ after a morning practice session in 2001.

This is another view-from-my-office photo.

Would you pay $1,000 for a business headshot?

The Wall Street Journal published an article about the value of professionally done business headshots for people seeking a career boost. (This alternative link doesn’t have the photos included in the original article but that’s actually a good thing. The glaring irony of the original article about the value of headshots is that the headshot examples are rather plain or poorly done.)

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Low Expectations

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Canadian goalkeeper Milan Borjan celebrates Canada’s win over Jamaica in their men’s soccer match in the final rounds of the Concacaf FIFA World Cup qualifiers in Toronto, Canada, 27 March 2022.

This is a view-from-my-office photo from a cold, rainy-snowy soccer game.

From the past two weeks:

 

• A Toronto professional photographer does family portraits for $500 according to his web site. The price includes a 45-minute session and 50 “fully retouched” pictures.

Fifty images in 45 minutes? Fully retouched? Ten dollars per photo?

At that price, who should have low expectations, the customer or the photographer?

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Price for the End Result

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A 19-metre-tall rubber duck floats in Toronto Harbour in Toronto, Canada, 01 July, 2017. The duck was in the city as part of the celebrations to mark Canada’s 150th birthday.

This is just another view-from-my-office photo.

Corporate customers don’t buy photography, they buy an end result. How much is that end result worth to the customer? Or to rephrase that, how much does your photography contribute toward achieving the customer’s goal?

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Summer Hockey Memories

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The plexiglass around a hockey rink in Toronto is scarred by hockey pucks. This is another view-from-my-office photo.

NHL hockey players from various teams used to practice together each August. These casual practices helped the players get in shape before the start of their respective team’s training camps in September. These Toronto-area practices were organized quietly so as not to attract public attention. But if you knew which ice rinks were being used, you could go and watch some top-level NHL players.
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