Split Decision

Commercial photographers are sometimes asked if two (or more) customers split the cost of the photography licensing fee, can they both use the pictures?

For example, when a photographer is hired by a hotel to produce pictures of some newly decorated rooms, can the interior designer also use the pictures if the designer splits the cost of the photography with the hotel?

The answer is “no”.

If two people go to a restaurant, they can split the price of a sandwich. But they would each get only half a sandwich. They each pay less and they each get less.

If two people share a cab, they can split the fare. But the cab still goes to only one destination. They pay for one use (of the taxi) and they get one use.

If two people want to use the same software, they have to pay for two licences. Pay for two and get two.

If two people split the cost of a theatre ticket, they don’t get two seats nor can they sit on each other’s lap. They pay for one (admission) and they get one.

Photography is exactly the same. Licensing fees are based on use. Twice the number of customers means increased use which requires an increased price.

 

Split Decision

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