Everyone knows the saying, “you only get one chance to make a first impression.” While this is true, it goes further than that.
As with any business, a professional photographer should remember that when dealing with a new customer, everything the photographer does sets the precedent for all future interactions with that customer.
For example:
- how the photographer answers the first phone call
- the number of spelling mistakes in the first e-mail
- showing up late for the first assignment
- improperly dressed for the assignment
- missing the deadline on the first job
- poor quality on the first job
- pricing below cost or working for free
Each “first” interaction with a customer sets the standard for that customer’s future expectations.
Precedents are quick to set and slow to undo.
Precedent Setting
