Charles Mortimer was the CEO of the former General Foods from 1954 to 1965. During this time he doubled the company’s sales and tripled its earnings. Mortimer’s background was in marketing. He was once quoted as saying:
The surest way to over-spend on advertising is not to spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you do not arrive.
If you replace the word “advertising” with “professional photography”, the saying would still hold true.
When a company seeks the lowest cost corporate photography, that company is shooting itself in the foot, or more accurately, in the wallet. When spending on photography for business marketing, it’s not what you pay that’s important but rather it’s what you get.
Cutting corners and paying just enough to get ineffective or low quality business photography is a form of overspending because you’ve bought a ticket to nowhere.
If a job is worth doing then get someone to do it properly. – anonymous
I tell you a story… they (big corporates) wasting money and hided to their shareholders ;)
UP* HQ want some photographs from Hong Kong, Their Hong Kong PR staffs think my quote is too high (make them to have too many paper word to apply)… Then she hires a guy who can fit in their local budget limit (HKD3XXX)… finally that ‘GWC’ produces many pictures and 0 can be used.
Later UP* regional management gets involved (SG), and they send another guy from Singapore that costs 7 times of the last guy from Hong Kong (HKD2XXXX) … and this time they make many pictures again but still 0 can be used.
What this real story teaches me is, people working in corporate just for their monthly salary, and stupid corporate policy is just hurting itself with such kind of staffs.
Ah haha
You’re right Ken, many companies waste so much money and time when they hire a cheap photographer and then hope to strike gold. Getting good value is more important than saving a few dollars.