You’ve probably seen or heard a movie advertisement that used a phrase like, “If you see only one movie this summer, be sure to see . . .”
On a somewhat similar theme:
If you hire a photographer only once this year, be sure it’s for business portraits.
If your business sells a service, the photos on your “About Us” page are the most important pictures on your web site.
A 2013 survey showed that the About Us page is the second most important page on your web site next to the home page. Anyone who views your About Us page is more than a casual window shopper. Taking the time to find out who you are means that these people are starting to kick the tires. They’re looking for credibility.
Trust and credibility are major issues on the Web, where even the biggest company exists as only a few words and pictures in a browser window. … Explaining who you are and where you come from does matter, as do simple things like providing management biographies and photos.
Do:
The images on this [About Us page] literally show the faces behind the organization. At a glance people get an impression of the company culture and the people running the business.Don’t:
This [another About Us page] feels unfriendly without photos of the members. Featuring photos on this page would tell a better story….
Let’s recap:
About Us page is the second most viewed page on your business web site.
Business portraits are the best way to build trust and credibility.
So when is your company planning to do new business portraits?
