Everyone who goes to a grocery store will buy something. Food is a necessity and everyone needs food today.
Everyone who goes to a photographer’s web site will *not* hire that photographer. Photography isn’t a necessity and everyone doesn’t need photography today.
Everyone is not your photography customer.
Everyone doesn’t want you. Everyone won’t pay your rates. Your photography isn’t good enough for everyone.
But someone is your photography customer.
Someone understands what you do. Someone will gladly pay your rates. Your photography is perfect for someone.
Who is your someone?
Everyone Or Just Someone
