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Ministry of Photography

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cop21a

Opening day at the COP21 Summit in Paris, France, 29 November 2015.

These conference photos were shot by France’s Ministère de l’Environnement, de l’Energie et de la Mer (MEDDE) photographer. These French government photos were put into the public domain.

Environment and Climate Change Canada (ECCC) is being criticized for paying a photographer $6,662 to take pictures of its minister and her staff at the Paris COP21 climate summit late last year. [The French government’s COP21 site.]
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Next-day photo delivery

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“And we need the pictures delivered the next day!!!”

A business conference organizer will sometimes want finished pictures delivered the day after the event. It’s no problem to deliver a handful of images the same or following day, if the event needs them for a press release or its social media. But when a day-long event expects hundreds of pictures to be delivered the next day, or even the next morning, then there’s going to be a problem.

Let’s do some simple arithmetic. If you’re expecting 100 finished pictures and the photographer spends a minimal editing time of three minutes per image, then that’s 300 minutes — five hours — of work. If you’re expecting 200 or 300 photos then that can amount to a few days of work.
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The Photographer Kings

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Two decades ago in a television documentary, legendary US photographer Richard Avedon said:

Images are fast replacing words as our primary language. They define our ideas of beauty, truth and history. In our age, the photographer, not the philosopher, is king.

Today the Internet is the dominant means of communication and images are the most effective, most powerful, most universal language. People don’t read, they look.

What does this mean for you and your business?

If you’re not using photography to market your business then you’re not worth looking at, you’re not part of the conversation, you’re pretty much invisible.
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Photography value and quality

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When hiring a business portrait photographer or other corporate photographer, you might be tempted to shop by price. You may think that the lowest price means the best value.

With some tangible products, the lowest price can be the best value. But this doesn’t apply with services like photography and especially not when quality matters.

What’s the difference between value and quality?

Value: Usefulness or importance.

Quality: How good or bad something is. A degree of excellence.

Ideally a photograph has both high value and high quality but that’s not always the case. For example, a poorly exposed, out-of-focus family photo can be very valuable to you.
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If nothing else, business portraits

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You’ve probably seen or heard a movie advertisement that used a phrase like, “If you see only one movie this summer, be sure to see . . .”

On a somewhat similar theme:

If you hire a photographer only once this year, be sure it’s for business portraits.

If your business sells a service, the photos on your “About Us” page are the most important pictures on your web site.

A 2013 survey showed that the About Us page is the second most important page on your web site next to the home page. Anyone who views your About Us page is more than a casual window shopper. Taking the time to find out who you are means that these people are starting to kick the tires. They’re looking for credibility.
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Through the looking glasses

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It’s amazing how many business portrait photographers don’t know how to properly photograph someone who’s wearing eyeglasses. Photographers like myself, who wear prescription eyeglasses, might be more sensitive about this than photographers who don’t wear glasses.

Creating a good business portrait of a subject wearing eyeglasses is not difficult to do. The photographer has to pay attention to the position of the glasses and the lighting. The subject’s eyes are the highlight of the photo and should always be unobstructed.

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The colour of business portraits

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Are you superstitious?

What happens if a black cat crosses your path? Does the colour red lead to good fortune? Will wearing green bring unhappiness? Does white cause bad luck?

Have you ever turned green with envy, felt blue with sadness, become red with anger or turned yellow and ran away? Why is a red car sporty, a black car elegant and a yellow car fun? Would you prefer medicine pills that are green or pink? Does yellow taste sweet or sour? Does blue feel hot or cold?

Every colour seems to have symbolic meanings and these can vary from one culture to another. But are these meanings based on superstitions and stereotypes?
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