For Photographers

Don’t call me maybe

(Sorry about the title and this post has nothing to do with photography.)

Canada’s National Do Not Call List turns five years old in September. If you registered your phone number(s) with the Do Not Call List back in 2008, remember that registration lasts only five years. To keep your number(s) on the list, you must re-register every five years. Thanks to a recent change, once you register a phone number, it stays on the Do Not Call List indefinitely unless you de-register it.

Political parties are exempt from the Do Not Call List. A provincial by-election is being held later this week in the area of Toronto where I live. Today I received 14 phone calls, between 5:00 pm and 8:00 pm, from the three candidates running for election. A few of these calls were from real people but most were automated “robocalls.” This telephone assault started a few days ago and will continue right up to election day.

Business to business telemarketing calls are also exempt. You are not supposed to register a business phone number, or even a personal number used for business purposes, with the Do Not Call List.

Surveys and opinion polls are exempt from the Do Not Call. So some telemarketers will use a fake, meaningless survey as a prelude to their sales pitch. Sometimes they will offer a fake prize for completing their pretend survey. To collect your “prize,” you have to phone another number which leads to their sales people.

Speaking of scams and fraud: the Canadian Anti-Fraud Centre.

 

Three Little Rules

A recent book, The Three Rules (link to PDF), written by Michael Raynor and Mumtaz Ahmed confirms that competing on price is not a successful business strategy.

The two business authors spent five years studying more than 25,000 companies, in hundreds of industries, covering a 45-year span. They narrowed down the list of companies to 344. These were companies whose long-term success was not due to luck but rather to specific business decisions.

They found that these companies did three things in common from which the authors formulated their three rules for how successful companies think:
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More than just cost

It seems that the mantra of most businesses is “cut costs”. Many companies are not just concerned about controlling their costs but also about reducing costs to the absolute minimum. These companies want to spend less but still, somehow, earn more.

Most companies view a professional photographer as an expense. So they immediately think that photography is a cost like any other and it has to be minimized. This is the barrier that a commercial or corporate photographer has to get around. There are two ways to do this:

1) Be the cheapest photographer in town.

2) Stop being seen as an expense but rather as an investment.

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Consistent Business Portraits

A potential corporate client reached out, requesting a photographer who could replicate the look of their previous business portraits. Their new employees needed headshots that matched the style of the existing ones.

Matching previous portraits is a common request, and it reflects a company’s understanding of the importance of consistency in business messaging. Consistency fosters a sense of stability, which in turn builds trust.

Trust is built with consistency. – Lincoln Chafee, US state governor

It’s typically easy to match the style of existing business portraits but I asked the company to provide samples of the previous images, just to be sure.

Oiy!
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Prisoners or Pictures?

When did “photograph” become a bad word?

When writing online about their pictures, some folks will use statements like, “I captured this on…”, “this was captured at…”, “my favourite capture of the week”, “sunset captures from my vacation”, “holiday captures”, “best wedding captures”, “creative pet captures” and “candid kid captures.”

On sites where viewers can leave comments to posted pictures, people often write things such as “Nice capture!”, “Cool capture!”, “How did you capture that?”, “Lovely detail in that capture” and “I love the feel of this capture.”

There are many sites that offer tips on how to capture a winning photo, how to capture the perfect picture and how to capture your children.
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Fear Photography

As a photographer, which would you prefer: lots of low-paying customers or only a few high-paying customers? For example:

Photographer A shoots three business portraits every week at $100 each. His annual gross revenue is 3 X $100 X 52 = $15,600.

Photographer B does only one business portrait every other week at $600. Her annual gross is 1 x $600 x 26 = $15,600.

Which is better: low price with high volume or high price with low volume?
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Getting On Base

A recent article in a Canadian photo magazine gives advice on how to become a professional sports photographer. The article talks about the excitement of being at sports events and blasting away at ten frames per second. A look at the author’s web site shows many fantastic photos . . . of weddings and portraits.

The author’s advice for wannabe sports photographers is to call sports events and ask for a free “photo pass.” If necessary, the photographer should offer free photos in exchange for said pass. Later, when the photographer has gained some experience, they can sell pictures to the event and enter the exciting world of sports photography.

This information is wrong.
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