For Photographers

Higher prices make customers happy

The key to helping your customers better enjoy your photographs is to raise your prices.

A 2007 USA study, with the catchy title of “Marketing actions can modulate neural representations of experienced pleasantness”, showed that marketing actions, such as changing the price of a product, can affect consumer enjoyment of that product.

The study used functional MRI to observe the brain activity of test subjects while they sampled differently-priced wines.

The subjects were told that five different wines were priced at $5, $10, $35, $45 and $90. But unknown to them, there were really only three different wines: the $5 and $45 wines were the same; the $10 and $90 wines were the same.
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Drink Up

In this blog’s About Us page, I mentioned some of the ways my pictures have been used. I jokingly mentioned that my photos have never appeared on a coffee mug or mouse pad. Well, one of those has changed.

Companies often have an employee lunchroom or staff lounge. A not uncommon problem is that some employees leave behind dirty cups or other mess on a table or in the sink.

Enter behavioural psychology.

A small Toronto company has given each of its employees a free coffee mug with their business portrait on it. Their mug on a mug. The office will no longer buy disposable cups.

Since each person now has their own coffee mug with their face on it, the company hopes that the employees will be motivated to clean up after themselves. If someone leaves behind a dirty cup, everyone in the office will immediately know who the culprit is.

The employees may think they got a free coffee mug but they really got entered into a psychology experiment.

 

No Cheque In The Mail

From time to time, newer professional photographers ask what they should do when a client is late to pay. The answer is easy: remind the customer to pay.

Okay, maybe it’s not quite that simple although it can be.

When a client hasn’t paid within the time period set by the photographer, often the reason is that the client has lost or misplaced the invoice, or they’ve simply forgotten to pay it. (Yes, it would be nice if we could “forget” to pay our bills.)
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Photographically Speaking

From A to Z, here are some lesser-known photography phrases:

Aggressive pixels – A picture shot extremely tight. For example: when all others are using a 70-200mm lens, the photographer using a 400mm lens is said to be shooting aggressive pixels.

American Idol Effect – A reference to photo sites like Flickr.

Autotard – A photographer who always uses their camera on the “Auto” setting.

Available darkness – Shooting in a dark location without flash.

Baby zoomer – A wide-angle zoom lens.

Bacon assignment – A job that pays much more than it’s worth.

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Work Only Half A Day Per Year

A year ago, I wrote a post about a Canadian Centre for Policy Alternatives (CCPA) survey which showed that Canada’s top CEOs earned the equivalent of the average annual Canadian income by 2:30 PM on January 3rd, (based on 2009 numbers).

The CCPA released this year’s survey results (based on 2010 numbers). Canada’s top CEOs now earn the equivalent of the average annual Canadian income even sooner.

The Canadian Centre for Policy Alternatives’ annual look at CEO compensation reveals that by 12:00 noon on January 3rd, the first official working day of the year, Canada’s Elite 100 CEOs (the 100 highest paid CEOs of companies listed in the TSX Index) will have already pocketed $44,366. It takes the Average Joe an entire year, working full-time, to earn that same amount.

This represents a 27% pay increase from the previous year. The average Canadian received a 1.1% increase.

The CCPA has a depressing pay clock here.

 

Christmas Wish List

Dear Santa,

Here’s my list for this Christmas. Please read it carefully so you don’t mix it up like you did last year:

• Less stress and more success.
• More spare time and less spare tire.
• Less grey hair and more grey matter.
• Big bank account and small credit card bills.
• Pay rates go up and camera prices go down.
• Large photo budgets and small copyright demands.
• Faster computer and slower deadlines.

I’ll be leaving some gluten-free, sugar-free, fat-free, nut-free, taste-free cookies on the front table along with a glass of soy milk. If things go well this year, I’m sure we’ll see the return of the frosted, double fudge, chocolate chip brownies and the grande caffé mocha with extra whipped cream next year.

 

Title Role

Browse through LinkedIn and take notice of how self-employed people describe themselves.

Corporate employees are often given a title by their company but a self-employed person can create any title they want.

It’s a safe bet that anyone who declares themselves to be an expert, evangelist, guru, life coach, influencer, disrupter, educator, ambassador, thought leader, ninja, or even a rockstar, probably isn’t.

What exactly do the titles “innovator” and “visionary” mean? One might wonder if “self-employed” is somehow related to “self-important.”
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