If you search the web for the most powerful words used in marketing, the most cited word, as you might guess, is the four-letter F-word, “free”. Certainly, the word free can get customer attention but is it really effective in making sales?
The F-word is so overused these days, that we almost automatically tune it out. We know that any e-mail which starts with “FREE” is spam and any web banner ad that yells “FREE!” is a waste of time. We also know that nothing is really free, there’s always a catch. Free will get attention, but it’s never taken seriously.
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