Most photographers don’t want to be a salesperson selling photography. Many hate to advertise or promote themselves. Most don’t want to call attention to themselves by yelling, “Hire me!”
Photographers generally just want to go out, make some nice pictures and then have a cheque magically arrive in the mail. Unfortunately it doesn’t work that way. You must show loud confidence in your business. If you’re not confident about you then the customer won’t be confident about you.
In the previous post, I wrote about advertising, marketing and being remarkable. In that post, it was suggested that advertising isn’t always the best option when marketing a business. But other forms of marketing are possible and even required.
