When photography is licensed for editorial use, public relations, or certain other uses, there will often be a licensing clause that states that the picture(s) may not be used for “paid placements.” A few folks have asked what this means.
“Paid placement” is simply any use that requires the company to pay a fee to have the photo(s) published. Paid placement includes, but is not limited to, advertising.
One could argue that all business communication is a form of advertising. But let’s look at three general types of photography usage.
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