I received an e-mail from the communications director of a large insurance company who’s thinking about creating a photo library of their key employees. He was looking not just for a price estimate but also suggestions on how to start this project. He realized that having an up-to-date photo archive would benefit his company many times over. However the communications director wasn’t sure if his company would even go for the idea.
Newspapers have long known the value of having their own photo library. Various levels of government and some universities also have photo archives. This is done for both public relations and historical purposes.
In today’s digital world, setting up and maintaining a photo archive is quite easy compared to the old film days. So why are many businesses so slow or hesitant to do this?
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