hiring a photographer

How much should you pay for business headshots?

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If you’re thinking of getting a business portrait done, you’ve probably found out that, in Toronto, the price ranges from about $50 to over $1,000. Why is there such a wide price range?

Why does the price of running shoes range from $20 to over $300? Why does the cost of a men’s haircut in Toronto range from $8 to about $450? Why does a Toronto hamburger cost anywhere from $1 to $100?

The magic phrase is: you get what you pay for.

When it comes to professional photography, a higher price means that you get more and you get better: better advice, more attention to detail, better editing, better technical quality, better artistic quality and more experience. All these combine to give you a more reliable and more effective outcome.
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Choose better conference photography

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When your company is planning a business conference, workshop or similar event, the question of photography may come up. Conference photography is important because it can be used for your social media, a post-event newsletter, a press release, your annual report and for marketing next year’s event.

You might think that you can get an employee to do the photography because they have a cell phone camera. But if you decide to go this route instead of hiring a professional photographer, don’t pat yourself on the back.

Here’s why hiring a professional photographer is always better:
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Avoid fake news about your company

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Thanks to recent events in the USA, the phrase “fake news” has become popular. Fake news, the intentional publication of hoaxes and disinformation, has existed for many decades. For example: while standing in a supermarket checkout lane, you’ve probably noticed all those crazy headlines on tabloid magazine covers: cures for cancer, alien invasions, Bigfoot sightings, the end of the world, and so on.

Sometimes fake news is used to sway opinion but mostly it’s used to make money.

Fake news isn’t used just to influence elections. It’s routinely used online to garner web clicks which in turn helps generate money through advertising. Sometimes this is outright fake news and other times it’s clickbait headlines to trick readers. Unfortunately many legitimate news outlets shoot themselves in the foot when they do the same thing:
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Worth Every Cent

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When someone asks you to work for free, they want photography that’s good enough, pictures that are better than nothing, photos that are worth what they’re paying.

When someone hires you to work for pay, they want photography that’s good, pictures that are better than anything, photos that are worth what they’re paying.

 

 

 

What is corporate photography?

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“Corporate photography” is just a general name for photography used to help market a business. It isn’t just for big corporations. This type of photography can be used by any business, big or small, incorporated or not.

Corporate photography is not advertising photography. The latter type of photography is about selling a product or service. Corporate photography is for building and enhancing a company’s name or brand and it tends to be an editorial style of photography.

The most common type of corporate photography is business portraits and headshots. Photography of business conferences and events, office interiors and exteriors, and employees on the job are also common subject matter. Corporate photographers are also used to cover a company’s involvement with a community or charity event.
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