The business of photography and retouching
This is another view-from-my-office photo.
Would you pay $1,000 for a business headshot?
The Wall Street Journal published an article about the value of professionally done business headshots for people seeking a career boost.
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This is a view-from-my-office photo from a cold, rainy-snowy soccer game.
From the past two weeks:
• A Toronto professional photographer does family portraits for $500 according to his web site. The price includes a 45-minute session and 50 “fully retouched” pictures.
Fifty images in 45 minutes? Fully retouched? Ten dollars per photo?
At that price, who should have low expectations, the customer or the photographer?
This is just another view-from-my-office photo.
Corporate customers don’t buy photography, they buy outcomes or end results. How much is that end result worth to the customer? Or to rephrase that, how much does your photography contribute toward achieving the customer’s goal?
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NHL hockey players from various teams used to practice together each August. These casual practices helped the players get in shape before the start of their respective team’s training camps in September. These Toronto-area practices were organized quietly so as not to attract public attention. But if you knew which ice rinks were being used, you could go and watch some top-level NHL players.
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This is another view-from-my-office photo.
Imagine if a restaurant charged for its meals based only on the time it takes to prepare the food. What if clothes were priced based only on the time it took to sew that piece of clothing? How about a grocery store that priced by the hour: for example, you get all the groceries you can grab for a rate of, say, $200/hour.
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This picture has nothing to do with this post. It’s just another view-from-my-office photo.
Are you thinking of buying new photo gear or other expensive business items? If so, December offers a couple of tax benefits.
Many businesses, especially sole proprietorships, have their fiscal year match the calendar year because it makes doing your income tax easier. If this describes you then December purchases might be beneficial.
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This is another view-from-my-office photo.
It was obvious while photographing some of the federal election campaigns over the past two weeks that news media turnout has drastically dropped over the past three federal elections.
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