Every real estate agent knows that a friendly face on a lawn sign or billboard will attract more attention than anything else, except perhaps a picture of a baby.
Every politician knows that a professional business portrait helps build trust. No matter what scandal a politician may have been involved in, a good portrait will be a positive influence on voters.
The marketing power of a well-done business portrait can benefit anyone.
A business headshot with a smile builds trust, indicates friendliness, confidence and politeness, and suggests that you are smart and competent. It has also been shown that smiling can increase your customers’ satisfaction and can even help you live longer and be happier.
Is it worth the trouble to smile?
Yes it is, especially in front of the corporate photographer who’s making your new business headshot.
