Today I saw a big, shiny van belonging to a company that makes and installs glass showers. The sides of the van had large photos of glass-enclosed showers. But apparently no one bothered to look at the pictures before they were printed on vinyl and attached to the sides of the vehicle.
All three glass showers shown in the pictures were crooked. One shower had distracting window reflections. Another shower had blue masking tape left over from the installation. Why use pictures like this to represent your company?
All of these mistakes should have been corrected by the photographer. Failing that, photo retouching could have easily and quickly fixed the mistakes. The cost of retouching would have been minuscule compared to the cost of the vehicle’s vinyl banners.
The purpose of photo retouching is to make your company look good. Photo retouching fixes and polishes your photos. It ensures that your company makes a good impression.
Retouching isn’t just for portraits. Every picture your business uses can be enhanced with photo retouching. Your customers make decisions based on the photography you use. Help them make the right decision.
