

One of the most important elements of a successful business portrait is direct eye contact. Looking into the camera creates a sense of honesty and connection. It gives the impression that you are open, confident, and trustworthy. For this to work well, the eyes need to be photographed carefully. They should not appear too dark or shadowed, the iris colour should look natural and vibrant, and there should be clean, well-placed catchlights that bring life and energy to the eyes.
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